Get to
know SB
Get to Know SB
Hi, I’m Sarabeth, but most people know me as SB.
I’m an Atlanta-based creator, full-time corporate professional, wife, and mom to an amazing son, navigating the beautifully full life that so many women are living right now. SB in the City was created as a space to share real life: the juggle, the joy, the growth, and the everyday moments in between.
Born from a love of community and connection, my content blends lifestyle, motherhood, wellness, travel, and honest recommendations that fit into real routines. I believe in showing up as you are, building meaningful relationships, and creating space for conversations that matter.
In 2025, I ranked in the top 2% of TikTok Shop creators, generating over $358,000 in GMV sales with reach across all 50 U.S. states and international markets — proof that authentic, relatable storytelling can drive real results.
I’m also the co-founder of The Friendhood, a community rooted in authentic friendship and intentional connection for women. At the heart of everything I do, both online and offline, is a focus on community, collaboration, and making people feel seen.
Whether I’m sharing a favorite product, a daily routine, a family moment, or a new adventure around the city (or beyond), my goal is always the same: to create content that feels relatable, inspiring, and grounded in real life.
Welcome!!
’m so glad you’re here. :)
Top Selling Content Videos
In 2025, SB ranked in the top 2% of TikTok Shop creators, generating over $358,000 in GMV sales with purchases spanning all 50 U.S. states and international markets.
SB in the City Package Options
Includes:
1 short-form video (15–30 seconds) or
3 high-quality lifestyle photos
Authentic, brand-aligned storytelling
Shot in a natural, real-life setting
Light editing + captions/hooks included
Includes:
2 short-form videos (15–45 seconds each)
5 lifestyle photos
Cross-platform delivery (TikTok / Instagram / UGC-only)
Strategic hooks + CTA recommendations
Brand usage rights included (organic)
Includes:
3–4 short-form videos
8–10 lifestyle photos
Optional posting to SB in the City platforms
Content repurposing recommendations
Priority turnaround
Extended usage & ad licensing options
Add On Pricing Options
Posting to My Platforms
TikTok post: $400–$800
Instagram Reel: $350–$600
(Higher if exclusivity is required)
Usage Rights
Organic usage (6 months): Included
Paid ads (3 months): +30–50%
Paid ads (6–12 months): +75–100%
Whitelisting/Spark Ads: $250–$500/month
Raw Footage
$200–$400
Rush Turnaround
$150–$300
